SEO and Web Page Optimisation
Search Engine Optimisation is the work done to increases your position in Organic Search Engine Results and also increases your site’s user friendliness.
It includes all relevant aspects of good design, well written content and up to date coding. Often, it is about making small modifications to parts of your website.
When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations,
they could have a noticeable impact on your site’s user experience and performance in organic search results.
|"You should base your optimisation decisions first and foremost on what’s best for the visitors of your site.
They’re the main consumers of your content and are using search engines to find your work.
Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.
Search engine optimisation is about putting your site’s best foot forward when it comes to visibility in search engines,
but your ultimate consumers are your users, not search engines." - GOOGLE
Good SEO according to Google
- individual title tags for each page which accurately describe that page’s content
- individual description tags for each page which accurately describe that page’s content
(Description meta tags are important because Google might use them as snippets for your pages. Note we say ’might’, because Google may choose to use a relevant section of your page’s
visible text if it does a good job of matching up with a user’s query.)
- simple to understand URLs. Use creative and easily understood words in page URL names
- make your site easy to navigate. Logical. Clear links and menus, avoid drop down menus
- have a 404 error page to catch any broken links or guessed page URLs
- test your website for broken links
- have a sitemap on your server, and verified by Google
- quality content, see more about content writing here
- alt tag your images, save images in a file called images
- heading tags where appropriate
- make sure Search Engines have permission to crawl your pages
- verify site with Google, and add Google Analytics
- add Blog content if you have an external blog
- make yourself aware of Webmaster Tools - here is Google’s SEO document
- validate your site coding with W3C (World Wide Web Consortium) Markup Validation Service
- choose good hosting to protect your site from viral attacks
- choose good web designer who is aware of and sticks to, Google’s rules about quality SEO
To find out more, please email here.
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